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With the Brit art-rock band Radiohead releasing their new album titled In Rainbows as a digital download and sold it for whatever their fans volunteered to pay, is this shortly to be a hot trend in the secrets that bands supply their music to the general public? With CD cargos to outlets down 13% from last year, this leading edge way to get rid of the middle man, the record label, has proven exactly where the music biz is headed. There is however , a catch, the release is available only thru the web site ( InRainbows.com ) and cannot be acquired in retail shops. The band will also offer fans a deluxe-edition box set that includes vinyl and CD copies of the release, and a CD of bonus tracks and a lyric book on December 3. Will this system catch on? One can only guess, but given the restraints that some record firms have on their artists, early reports suggest that most purchasers are really stumping up for the release. An interesting part to this is that the release is getting more recommendation by mates promotion and press than most albums.

folks are teased and are talking about it and giant internet sites ( usually company ) are not thinking it as the record company ( or lack thereof ) isn’t asking them that they do so. Now is this an one off phenomenon or is Radiohead blazing a new musical distribution trail? It may be a bit of both, in actual fact.

This release is a record label’s nightmare, a band can truly release it’s own material without jumping thru the old company rings and record label red tape, and really make money in the act. It also shows an approaching trend, where music can be released without the help of the hard media like CDs or vinyl records.

There are prophecies that in the approaching years masses of bands and artists will follow this lead and may offer album downloads as a market tool to push their tours as well as sell other product. Actually Trent Reznor, of the hard-rock band nine In. Nails has asserted that they do not have a recording contract with their record label and may follow a corresponding trail of failing to have a record label to support their next release. So this is going to be the direction music is heading. Bands have also taken note of the singles market, where a shopper can pay for only 1 or 2 downloads, and the artist will not always need to have an album release to support the singles.

Yes, the digital download is here with a big bang much to the chagrin of the record labels as well as vinyl fans. There is a complete new digital world out there for musicians and one they’re running to grab by the horns.

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